MERCEDES-BENZ CHINA FASHION WEEK | Schumacher SS11 Show

Opening show: Schumacher SS 2011, a collection combining cashmere, silk, organza and techno-cotton to produce a series of exotic and professional looks. On the runway was China’s currently most-booked runway model, Liu Wen, who I first found out on various streetstyle blogs; her dimpled smile coupled with her off-duty outfits are just too adorable. I’m easily infatuated as you can see. Anyway, let’s scrutinize some key points in the collection!


1/ Fluorescent yellow. The color application is flawless – the controlled amounts inject the perfect amount of fun and youth into the rather professional ensembles. I love how everything from the blouses to the pants and blazers are all quite loose-fitting, but still maintain a lean-looking silhouette. If I were to intern at an office (hopefully this summer), I’d lovingly slip into one of these for work – they look professional, but not too uptight or strictly-business (not that business people look strict…just their suits sometimes. You know what I mean)


3/ Khaki. Or light-army-green? (I study art history yet I’m hopeless at naming colors..although, to be fair, my friend calls this color yellow so I guess I’m safe for now). The looks look like an investment banker on a business trip to Dubai: girly dress with lingerie-like details at the bottom is combined with a stiff-blazer, or the tailored-looking top and belt mixed with the flowing maxi dress. Casual comfort and controlled business. I want to work in banking now.


3/ Classical White. Clean looks that resonate professionalism and a simplistic, straight-forward style. No accessories or extra colors; relaxing and put-together.



(Liu Wen again, in the most beautiful top and dress combination. Fuchsia works on her like butter on bread. Wow, that was bad.)

Schumacher was definitely a brilliant choice as an opening show – a great representation of German labels, and great use of international Chinese models. Now, if I can get my hand on some fluorescent yellow pants…




„brought to you by Mercedes-Benz“

6 responses to “MERCEDES-BENZ CHINA FASHION WEEK | Schumacher SS11 Show”

  1. great photos!! Looks like it was awesome. :) x

  2. i am sooo glad that the maxi skirt is still in trend for fall…<3 nevertheless, trend or not i am still wearing my maxis…<3

    ♥ vanilla ice cream ♥

  3. Sewon says:

    Great shots of the show! I'm drawn to the bright colors, too. I love, love that pink dress. And the fluorescent yellow accents.

  4. Looks so pretty! Gorgeous colors! Happy weekend!

    XO Rebecca
    http://raspberry-rouge.com

  5. Lidiya says:

    It looks amazing, I love every piece <3
    http://cupcakesandtreacle.blogspot.com/

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